How to do hardware tool industry physical store?

First of all, for the hardware store today, it is not good, why?
Opening a hardware store is a heavy asset, the need for a lot of capital investment, and the return on investment period is long, the store inventory pressure, more dead sales, some stores are not still put ten years ago water pipes.

Consumers' impression of hardware stores is also relatively simple, such as only selling water pipes, faucets, but in fact, there are many kinds of hardware stores to buy and sell, switch sockets, lamps, etc., but because of the popularity of intelligent hardware products, offline hardware stores can not keep up with consumer demand, such as people have begun to use touch switches, your old switch inventory there are a lot, can not sell resulting in slow sales.

For example, the kitchen bathroom hardware hanger also belongs to the hardware store sales category, why has no one ever bought it?

Because of the installation problem, the general sanitary ware store in the sale of toilet, shower and other products, along with hardware sales, including installation services.

There are many kinds of online shopping styles, online shopping is convenient and transparent, and there are many kinds of supporting installation services.

Product design patterns, now who home bathroom hardware pendants also need to punch holes, are using "nail free", but hardware stores generally do not pay attention to these needs. They will not think about it, so they will lose a large part of their customers.
There are also some people who have not found their market share is shrinking step by step, such as opening a Tmall supermarket around themselves, which has covered some hardware types to sell, and the quality is guaranteed, ask the people around you now buy switches, buy sockets and go to the hardware store, all went to the supermarket.

You can see that the best hardware stores on the market are old stores that have been operating for more than 10 years, with their own fixed channel resources and reliable sources of goods, mostly for the regular customer economy, but with the development of the Internet and e-commerce, the problems faced by hardware stores are also slowly highlighted.

The rapid iteration of products, the decreasing variety of sales, the backlog of old goods, can not meet the needs of consumers, and it is difficult to get rid of heavy assets.

At this time, it is necessary to change the sales strategy and learn to operate with Internet thinking. Since there are channels for offline stores to obtain customers, why can't customers enjoy the same products and services as online shopping in your store?

1.

Expand the business categories of hardware stores, do not let consumers think that you only sell water pipes, faucets, originally this customer both buy faucet demand, but also buy bathroom, switch and so on demand, in your shop to buy a faucet then why can not in your shop deal toilet, bathroom hardware? Even if this is a customer with decoration needs, closing a set of bathroom products is more than you can earn by selling 50 faucets, but from the number of customers, you only need to spend 10% of the energy to get rid of 50 customers. The rest of the time you can do other things, go on to get 5 more clients, and your profit has increased fivefold. This is the true sense of high traffic conversion.
The flow into the hardware store is accurate flow, multiple categories to assist you to expand customers, promote turnover rate, increase turnover

To meet the needs of different customers, offline experience, online purchase, distribution, installation, and after-sales customers are all operated online, reducing the follow-up service time of hardware store owners.

Learn to use the Internet thinking to do marketing, now many platforms in the market are letting you learn how to do e-commerce, teach you to upload their own products to the platform, but they ignore a big problem, you have the time to upload photos, why not open a Taobao store, and consumers are visual first, your products are not good, people even point into the desire to have no, Why buy it.

What do the hardware stores need?

What the hardware store needs is a convenient tool, you can forward the product with one click, you can automatically generate posters, there is a detailed explanation of the product, there is soft text, there is marketing, there are activities, every day to send a circle of friends, the customer will be transformed, it is so simple.

2.Cost-effective products, whether it is online shopping or in the store to buy, for consumers, cost-effective products can be traded, otherwise why shop around, for now hardware stores, as the industry is more and more transparent, product interest rates are really not high, perhaps users will not because of a faucet in the online, offline store too much comparison prices, but after use, Or later, when you see the same type of product at a low price in online shopping, it will cause a bad impact on the other party, maybe it is not the same type of product, but it will be mistaken, thus losing a regular customer, or more traffic.

To ensure the interests of consumers, to provide consumers with high quality, low price products, but also to ensure the profitability of their own hardware stores, the need for a high-quality supply chain to provide products for hardware stores.

3.Service, with the upgrading of the consumer group, hardware store owners need to be aware of a problem, that is, the object of your service is gradually younger, in order to upgrade, the service needs to keep up, 80, 90 now insist on quality, scene, service, a young consumer is easy to pay for the service, while they are also afraid of trouble, when a faucet also need to buy back their own installation, Or ask the master to install, then I tell you, the customer has gone far. But if you tell him to place an order directly online, someone distributes the installation, and let him see the physical object in the store, or experience the product, the transaction rate is as high as 100%, which is the importance of service.

So to be a good hardware store, you need to upgrade your business model

Expand your business categories, reasonable use of your traffic, a customer more than a single transaction, is a high traffic conversion.
Learn to find a reliable platform that provides you with a cost-effective supply chain, has advantages in terms of products, and can guarantee your interests, so that you can operate with light assets and no inventory.

There are marketing tools to help you lay out everything online, give you physical objects, give you sales tools, let you easily promote, a good platform is not to make trouble for you, but to solve trouble for you.

Service, help you better service consumers, hardware is not by re-purchase, but it must be by word of mouth, regular customers, if the platform service your consumers, but also directly enhance your word of mouth, help you convert traffic.